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Field notes from
the practice.

Playbooks, case studies, and the occasional opinion. Written by the people doing the work, not a content marketing intern.

Featured Playbook · 24 min read

The SEO/AEO Playbook: how to win the answer-engine era without abandoning Google.

A 20-page tactical guide for marketing leaders. What's actually changed in search, what hasn't, and the seven moves that compound across both.

(coming soon)
Case study · Polaris Capital

How a university 3×'d its content output without growing the team.

The before/after, the architecture, and the unglamorous workflow changes that did most of the work.

(coming soon)
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